Start a conversation
A Click-to-WhatsApp ad invites a prospect to open a conversation with your business. A click does not constitute a sale.
Altwork · WhatsApp
Click-to-WhatsApp: From Click to Conversation.
Welcome prospects arriving from WhatsApp ads and guide them through a qualification journey.
Example: welcome an ad prospect.
Match the welcome message to the Meta ad offer. After clicking, the prospect sends their message on WhatsApp; subsequent questions focus on their need and project. Keep clicks, conversations and qualified leads distinct.
How it works.
Ask relevant questions
Prepare a welcome message and questions that relate to the ad to understand what the prospect needs.
Guide the next step
Guide the conversation towards an answer, an appointment or your team, following your scenario rules.
Explore Altwork solutions.
Frequently asked questions.
Where do I create a Click-to-WhatsApp ad?
Create the ad in Meta’s advertising tools. This page describes the conversation journey to prepare with Altwork when a prospect arrives on WhatsApp.
How should I welcome prospects after a click?
Match the welcome message to the ad’s promise, then prepare qualification questions and the next step. Test sending the first message: opening WhatsApp does not itself send a message.