Everything to get started with Launch. More power to grow with Growth.
Campaign Studio, Scenario Studio and WhatsApp Apps Studio are included in every plan. Start from a template or build freely.
To launch your campaigns, automate your conversations and qualify your first leads.
To grow your sales, support your customers and take automation further.
For multiple brands, countries or teams.
Guided setup: €149 excl. VAT, optional. Self-serve setup is included.
| Launch | Growth | Scale | |
|---|---|---|---|
| A · Messages and channels | |||
| Campaign messages included / month | 500 | 1,000 | Custom |
| Usage counter | ✓ | ✓ | ✓ |
| Extra messages | From €79 excl. tax for 500 | From €79 excl. tax for 500 | Custom volumes |
| WhatsApp Business numbers | 1 | 1 | Multiple |
| Multiple brands or countries | — | — | ✓ |
| B · Campaign Studio | |||
| Studio access | ✓ | ✓ | ✓ |
| Campaign templates | ✓ | ✓ | ✓ |
| Free creation | ✓ | ✓ | ✓ |
| Segmentation and advanced campaigns | — | ✓ | ✓ |
| C · Scenario Studio | |||
| Studio access | ✓ | ✓ | ✓ |
| Template library | ✓ | ✓ | ✓ |
| Full visual editor | ✓ | ✓ | ✓ |
| D · WhatsApp Apps Studio | |||
| Studio access | ✓ | ✓ | ✓ |
| WhatsApp App templates | ✓ | ✓ | ✓ |
| Free creation | ✓ | ✓ | ✓ |
| E · AI agents | |||
| John, AI sales agent | ✓ | ✓ | ✓ |
| Paul, AI support agent | — | ✓ | ✓ |
| F · Integrations | |||
| HubSpot | Lead handoff | Sync and CRM triggers | Sync and CRM triggers |
| External API and webhooks | — | ✓ | ✓ |
| Dedicated integrations | — | — | ✓ |
| G · Analytics and support | |||
| Analytics | Essential | Conversion analytics | Conversion analytics |
| Self-serve setup | Included | Included | Included |
| Guided setup | Option, €149 excl. VAT | Option, €149 excl. VAT | Dedicated support |
Your subscription includes a monthly quota of campaign messages: 500 with Launch, 1,000 with Growth.
Track your usage at any time, right in Altwork.
You can buy extra messages. No paid overage is ever triggered automatically without your consent.
To be confirmedThe exact categories of messages covered by the quota will be confirmed before publication.
Our goal is to simplify your billing: the campaign messages included in your Altwork subscription are covered by the plan. You can add messages as needed, without working out Meta’s rates by country.
Final billing terms and the categories of messages covered will be confirmed before commercial launch.
A message your business sends on its own initiative from Campaign Studio (promotion, launch, follow-up) to contacts who agreed to receive your messages. The exact categories covered by the quota will be confirmed before publication.
Yes. Campaign Studio, Scenario Studio and WhatsApp Apps Studio are available from Launch, with their templates and free creation. Growth adds messages, Paul the support agent and advanced features.
Yes. Every template is a fully editable starting point in the visual editor, from Launch.
Yes, from Launch: start from a template or build your app freely. WhatsApp Apps Studio is currently in early access.
Altwork lets you know. You can buy extra messages or wait for your quota’s monthly renewal. No paid overage is triggered without your consent.
Yes, you can move from Launch to Growth, or ask for a Scale plan. Terms for mid-period changes will be set out in the terms and conditions.
No. Self-serve setup is included. Guided setup is available as an option, at €149 excl. VAT.
You pay for the year upfront: €990 excl. VAT for Launch, €1,990 excl. VAT for Growth, the equivalent of 2 months free. The message quota is still expressed per month.